Changan Automobile is one of China’s leading automakers, rapidly gaining global recognition for its innovation, ambitious electrification strategy, and expanding international footprint.
Innovation & Technology
Changan is at the forefront of smart mobility, with heavy investments in electric vehicles (EVs), advanced driver assistance, and digital platforms. At Auto Shanghai 2025, the company showcased breakthroughs in battery technology (including solid-state batteries and fast-charging systems), intelligent chassis, and AI-powered driving features. Their Dubhe Plan includes significant funding for AI, autonomous driving, and even flying cars, with test flights slated for this year.
Electrification & Sustainability
The Shangri-La Mission aims to launch 45 all-new models globally within five years, 37 of which will be new energy vehicles (NEVs). In 2024, Changan sold 735,000 NEVs, highlighting its strong momentum in electrification. The company is also advancing battery safety and efficiency through partnerships with leading suppliers like CATL.Global Expansion
Changan’s Vast Ocean Plan targets a robust international presence, with $15 billion in global investment by 2030. The company is entering new markets across Europe, Southeast Asia, and South America, and aims for annual international sales of 1.5 million vehicles. In 2024, overseas sales reached 536,000 units, making Changan one of China’s top three auto exporters.Brand Portfolio
Changan operates three major brands:CHANGAN: Core lineup of passenger and commercial vehicles.
DEEPAL: Youth-focused, tech-forward models.
AVATR: Premium smart EVs, competing with global luxury brands.
Quality & Perception
Recent feedback from international markets and independent reviewers suggests Changan’s quality and technology are now on par with, or even ahead of, many established global brands. Their EVs are praised for value, smart features, and design.
Brand Recognition:
While Changan is a powerhouse in China, it remains less known in Western markets. Building consumer trust and aftersales support outside Asia will be a challenge as it enters Europe and beyond.Market Competition:
Changan faces intense competition from both established automakers and other fast-growing Chinese brands. Differentiating its offerings in crowded EV markets will be critical.Scaling Up International Operations:
Rapid global expansion requires robust dealer networks, service infrastructure, and compliance with diverse regulations, which can be resource-intensive and complex.
Ranked as the world’s 16th largest automaker in 2024, with over 2.2 million vehicles sold globally.
Over $11 billion in international revenue in 2024, with operations in more than 100 countries and 1,150 sales channels.
Recognized for technological leadership in EVs and smart mobility, with ongoing R&D in next-generation batteries, AI, and even flying cars.